First impressions are crucial for creating a strong, positive perception of your business in the minds of your customers. People often make their major impressions within the first few seconds of coming into contact with a person or place. Your reception staff affects whether that customer has an overall positive or negative initial experience with your business.
In industries where receptionists are the primary component of the customer’s first impression, it’s important for businesses to ensure that the reception experience is both positive and reflective of business values for each customer who walks through the door. Ensuring a positive reception experience is the most effective way for hospitality-focused business to make these first impressions beneficial for the business overall.
To properly ensure a positive impression, businesses must first have a good understanding of where this impression stands currently. One of the most effective ways this can be done is by surveying guests and analyzing the feedback for strengths and weaknesses of the business, as identified in each customer’s review.
Although first impressions have a strong influence on the customer’s whole experience, this influence can often be hard to track since receptionist interactions are relatively short when compared with the rest of the experience. For this reason, mobile surveys are highly beneficial for giving guests the opportunity to report experiences in real time and prevent the loss of valuable details.
The quicker the customer is able to complete a survey, the more accurate the survey will be. The accessibility of mobile surveys benefits the customer by offering greater convenience, while accurate results make it easier for your business to create the most positive experience possible by identifying all possible strengths and weaknesses of your reception experience.